TikTok videos are not only entertaining and fun, but can also increase brand awareness in the catering industry enormously, easily and quickly. Social media consultant Epu Shaha, managing director of the agency Epu Design GmbH, explains the advantages of this

Diversity and inclusion have become increasingly important in the world of work in recent years. An inclusive work culture is beneficial for both employees and companies. But what do diversity and inclusion mean? And how can we create an inclusive

With the rapid development of digitalisation, the functions of social networks are also changing. Social media platforms such as Instagram and others are no longer just for sharing photos or messages between friends and family, but also offer various marketing

The ever-increasing digitalisation brings new challenges, but also a lot of new potential. Being active online as a company is now part of normal day-to-day business. But what happens during a crisis? Is there still time to be active on

With digitalisation and new digital trends changing communication and marketing, web and print design are also evolving. People are using their smartphones and other mobile devices more than ever – for research, online shopping, communication and much more. Having a

Food photography is hardly as important for any other industry as it is for the catering trade. Whether photos are for websites, marketing or social media content, food photos are becoming increasingly relevant and popular. Epu Shaha, managing director and

Without copywriting, marketing doesn't work. Copywriting is the marketing term for writing texts that are necessary for the success of any campaign. Without advertising copy, there are no product sales. But how do I write the right texts? What do