Design-Trends 2025
1. Sustainability in design
Sustainability is a clear trend that has been observable for some time and will continue to grow. Brands are increasingly focussing on sustainable materials, energy-efficient processes and ecologically responsible designs. For companies, this means that they now also have to position themselves ethically. Sustainability is therefore becoming not just a marketing tool, but a decisive factor for customer commitment and loyalty.
2. Immersive technologies
Advances in augmented reality (AR), virtual reality (VR) and mixed reality (MR) are opening up new possibilities for interactive and immersive experiences. Graphic designers are challenged to develop creative concepts that utilise these technologies. When it comes to using immersive technologies for business purposes, the possibilities seem endless: from improving customer interaction to increasing the efficiency of employee training – but it’s important to get careful information and advice so that you don’t waste a lot of money on a technology that is actually rather unsuitable for your company.
3. Personalisation and individualisation
The needs and preferences of users are increasingly coming to the fore. Graphic design will increasingly focus on individual experiences, leading to personalised content and bespoke designs. Companies should focus on how they can use data to create customised experiences that appeal to their target group and encourage interaction.
4. Artificial intelligence (AI) in the design process
Artificial intelligence has decisively changed the creative design process: Automated layouts, intelligent image editing tools and generative design will increase efficiency and creativity. For companies, this means that they should and must consider the potential of these technologies. AI can perform some tasks faster and better than humans, while others still require human intelligence and experience. As a result, designers are increasingly becoming curators, but are (still) essential to the design process.
5. Data-driven design
Decisions in graphic design are increasingly influenced by data and analyses. Organisations that base their designs on effective data collection can significantly increase the relevance and impact of their visual communications. Every design decision, from colour palette to typography, can be validated against metrics to ensure a user-centric product experience.
6. Inclusive Design
A growing awareness of accessibility, diversity and inclusion will influence the design process. Graphic designers need to ensure that their work is accessible to all, regardless of ability or background. Organisations should consider inclusion as part of their brand identity and ensure that their designs reflect these values, as this brings countless benefits.
We’ve written a whole blog post about this by the way, if you want to read more click here.
7. Experimental typography and type design
The role of typography remains as important as ever, but it is becoming increasingly experimental. Variable fonts, animations and unconventional layouts will prevail. Companies should include typography as a creative means of expression. So: You can all become a little bolder!
8. Interactive design
The trend towards interactive graphics and designs will continue to grow. Companies can use interactive elements to increase customer loyalty, encourage greater engagement and stand out from the competition. Interactive design centres on developing a user-friendly interface that makes it easy for users to interact with content in a natural and effective way. This includes elements such as layout, colour scheme, graphic design, text formatting and navigation.
9. Multisensory design
Design that appeals to several senses is becoming increasingly important. By incorporating visual, acoustic and haptic design, comprehensive experiences can be created. Visual stimuli play a major role in the customer journey, but the sense of touch has also been neglected for a long time – how does the packaging feel? How nice does the menu card feel? etc. Companies should consider multisensory approaches, whether for products or as a business experience, to improve interaction and understanding of the brand.
10. Globalisation and cultural diversity
Finally, globalisation will have a significant impact on graphic design. It’s about considering different perspectives and experiences in design. Taking cultural diversity into account will help organisations to develop globally relevant and appealing designs. Designers need to think beyond cultural boundaries to ensure inclusive communication and appeal to a wider audience.
Conclusion:
The trends in graphic design for 2025 show a clear direction towards more sustainability, interactivity and individuality. Companies that recognise these developments and integrate them into their strategies will not only be successful in the design of their brand and communication, but will also create long-term added value and a connection with their target groups. In an ever-changing world, it is crucial to stay modern and adapt to the demands of the times.
Don’t know where to start? As a full-service agency, we will be happy to advise you and together we will bring your company successfully into 2025. Get in touch with us here, we look forward to working with you!
