SOCIAL MEDIA TRAINING FOR EMPLOYEES – WORTH THE INVESTMENT?
If you want to be more successful in 2022, you may have to get to grips with social media marketing sooner or later. Instagram and the like not only allow quick and easy communication with guests, but also showcase the business for little money – as long as you know how!
Restaurants and hotels are increasingly hiring internal social media specialists, as the algorithm is making it increasingly difficult to remain visible online. What’s more, hosts often don’t have the time to create engaging content themselves. The number of online marketing courses on offer is constantly increasing. So is it worth having employees with knowledge of social media trained in this area?
The average internet user is registered on three social networks. It is therefore not surprising that the search for restaurants is largely conducted via these same platforms. Moreover, internal social media managers already know the strengths and unique selling points of the business – and there is no need to fill another position.
A NEW SOCIAL MEDIA MANAGER...
In day or evening classes, participants are introduced to the various online marketing tools and can apply the relevant measures themselves after up to four months.
There are even courses that are specifically tailored to catering staff. Among other things, participants learn how to use social media specifically to promote their business or how to make clever use of online advertising opportunities.
... OR SIMPLY REMEDY WEAKNESSES
If you are confident in most areas and just need some professional input, you can attend specific one-day courses for further training. Writing deficiencies can be remedied in storytelling or writing courses, marketing basics can be learnt in a marketing crash course – if you want higher quality images, seek advice from a photographer!
With a well-thought-out approach, you can maximise the potential of social media. To avoid having to deal with the implementation of new content during your day-to-day business, it is definitely worth investing in such training courses or hiring a professional agency.
Until then, I have a few tips on how you can easily optimise your online presence:
DISHES OPTIMALLY PRESENTED
Skilfully photographed food draws attention to a creative kitchen. You don’t need an expensive camera – if you use your smartphone wisely, you can already take appealing food pictures: A photo spot near the kitchen helps to take great pictures during service without much effort. Make sure you have a discreet background and a natural light source.
DIRECT GUEST INTERACTIONS
Posts or stories are the shortest way to share information. A new menu or short-term changes to opening hours – all online in the blink of an eye. Advantages for you: Mentions in posts by satisfied customers give you free, authentic advertising space. So be sure to repost regularly!
ABOUT THE AUTHOR
The author of this article, Samira Hammami, is a copywriter at Epu Design GmbH in Bern.
As a trained copywriter, she writes creative concepts, crisp texts and meaningful messages in line with the client’s wishes. Epu Design is a full-service design agency with employees from all disciplines, and together the young team can make any project, no matter how challenging, shine – whether in the areas of design, branding or social media.
EPU DESIGN GMBH
+41 79 849 45 73
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