DIGITAL SOLUTIONS WITH CREATIVE STRATEGIES
MARKETING, ANALYSES AND STRATEGIES
Behind every brand is an idea, a story and an intention. These are sometimes obvious, sometimes still deeply hidden or quite different from what you might expect. This idea makes your brand unique. If it is worked out correctly, it will later convince customers to choose your brand. Together we will explore this idea. We will work out the core of the brand and develop a central idea that runs like a red thread through the entire concept.
Digitization has not only changed communication channels and consumer behaviour, but also marketing - from radio and print advertising to TV commercials and online advertising. In the digital age, there is no getting around online marketing.
MARKET AND COMPETITION ANALYSIS
Before we start working on a new brand, it is important to take a look to the left and to the right, to the front and to the back and, above all, to the internet. This is how we find out how your brand is currently performing, what the competition is doing, what price segment it has and where distribution is taking place.
TARGET GROUP ANALYSIS
We analyze potential target groups for current trends. This gives us a more accurate picture of who we can reach with your brand. Which brand benefits need to be communicated? Which channels does the target group use and how would they like to be addressed? The target group analysis represents an important basis for the communication concept.
How is your website performing? Where is the potential on the social media channels? We analyze your existing brand in relation to the competition and draw potential for optimization from this analysis. We create a consistent cross-channel experience that underlines your individuality and makes you stand out.
BRAND LOYALTY THROUGH EXCITING CONTENT
In addition to building and maintaining social media channels, optimising websites and developing search engine advertising, we also create automated newsletter campaigns and search engine optimised blog posts to pick up your customers thematically and connect them with your brand.