Road Bike Summit Gstaad is probably one of the biggest organizers of road bike events in Switzerland. In addition to the Road Bike Summit Festival, where road bikes are tested and information about road bike technology, nutrition and fashion is provided, the organizer is now organizing the Bergkönig event for the sixth time. The unique Vintage Velo Festival in the Swiss Alps invites fans of old steel racing bikes to demonstrate or test their bike or their dream bike, which can be rented on site, on a wide variety of routes.
Print, Illustration, Social Media, Layout Design
Whether in a modern design with strong colors or with simple vintage illustrations for the Bergkönig Festival - Road Bike Summit Gstaad always gave us a lot of freedom in the poster design. And to ensure that the poster results were convincing, we were keen on creative storytelling with a well-thought-out concept.
The content of the Road Bike Summit Gstaad events was to be supported on the posters with an appropriate design. Since the space for posters is small, great creativity was required. Through optimal planning, we artistically united all the important elements of the respective programmes without overloading the result. Based on these visuals, we were also allowed to produce further print products such as flyers and labels or even provide assistance with the design of the jerseys.