How about not only posting or sharing pictures and videos, but also shopping on social media platforms? Instagram thought so too and created an internal web shop. With the help of Instagram Shopping, companies can now tag and save products on their published images – whether in the feed or in a story. Users no longer have to take a detour to the bio, where they then click on the link to the website, but can get information about products with a simple click directly on Instagram. Instagram now also serves as a virtual shop window. By clicking on the image, which has a product tag or sticker, the user sees the product, the product description, the price and the link to the website (for the final payment).

Any company with an Instagram business profile can use Instagram Shopping, regardless of the size of the company, the number of followers and the quantity of products offered. Once a retailer has created more than nine shopping posts, they can add the ‘View Shop’ category to their profile. This allows users to view all the products that this retailer has listed in their Instagram shop via a button. The great thing is that products can also be tagged on images retrospectively. So if you have already published good content about a product, you can still ‘tag’ the corresponding product on that image.